I collaborate with people to tell stories that engage, inspire, and drive change. I will work alongside you to tell living lived experience stories in a dignified way to build awareness and show impact using the principles of Dignified Storytelling.
Stories are a fundamental way humans communicate and connect. They engage emotions and make information more relatable and memorable.
Stories have the power to inspire and motivate. They can ignite passion, commitment, and a sense of shared purpose. Most of us remember stories much better than facts and figures. By embedding key messages in a captivating narrative, you can increase the chances of internal and external audiences remembering and sharing them. It can boost your online presence and help you connect with a broader audience.
Charity strategies are often created from the top down, where the leadership makes decisions and then cascades them down to lower levels of the organisation. In my experience, this can cause all kinds of carnage. You lose valuable insights and on-the-ground knowledge that can lead to missed opportunities and potential blind spots as there's no opportunity for staff or people with lived experience to participate. In addition, a top-down strategy may not align with the practical realities faced by employees and therefore become difficult, or even impossible, to implement. Sound familiar?
By incorporating storytelling into your strategy, you can forge deeper connections with employees, customers, and other stakeholders. Stories help to clarify and communicate your vision and mission. They provide context, purpose, and meaning, making it easier for everyone to understand the "why" behind the organisation's goals and objectives.
Understanding your audience and focusing on stories that demand attention will help people find you and keep them reading.
Help your brand find a tone of voice, sharpen positioning, or craft your brand story.
Emails, newsletters, and direct mail. Headlines that grab attention, emotional appeal, and a clear call to action.
Content creation: Create plain English and accessible articles, blogs, and white papers on pretty much any subject for any audience, from research, to reports, or academic papers.
Social media: Create a unique and friendly vibe for your social media stuff by giving clear tips on how to sound and some sample posts to show how it's done.
Press and print: Headlines that make you stop and read. Writing that pulls you into the story. Ads that feel more like a chat than a sales pitch.
Presentations and pitches: Give your ideas a boost by explaining them in ways that tell a good story to make them shine.
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