I’ve always loved stories. One of my first memories is sitting on my dad’s knee listening to the tales of King Arthur. Tales of knights, fairies, and daring do… A hero coming to the rescue. Defeating the villain. Love conquers all... And, words, how they sound, how they can make me feel, how they can persuade, cajole, or compel - almost without thinking...

As a child, I was always asking “Why? What? Or How?” I’m sure my parents wanted to pull out their hair on more than one occasion at my relentless questioning. I’ve found that my endless curiosity makes me a great storyteller, content creator, copywriter, and editor for purpose-driven organisations. I value fairness, champion diversity and belonging and can see the bigger picture.

Before joining the charity sector in 2002, I worked in finance, social care, commerce and education. For the last 20 years, I’ve worked across fundraising, marketing, brand, and service design. Developing strategies, getting the work done and measuring progress - and failing fast - to create valuable content and craft compelling words.

What you'll get from me

Creativity: I believe in harnessing the art of storytelling to create memorable experiences for your audience. My dedication ensures that your brand stands out and leaves a lasting impression.

Authenticity and Individuality: I value the uniqueness of each person I work with. And understand the importance of reflecting your personality, values, and audience in every piece of copy I create. My tailored solutions ensure your brand's voice shines through, fostering authentic connections with your customers and supporters.

Results-Driven Mindset: I am driven by the desire to deliver tangible outcomes for you. By combining expertise in marketing strategies and consumer psychology, I craft copy that not only engages and resonates with your audience but also drives conversions, boosts sales/donations, and achieves measurable results.

Reliability and Collaboration: I believe in building strong partnerships with my clients, founded on trust, open communication, and collaboration. I provide you with my undivided attention, delivering high-quality copy on time and within your budget. I am committed to bring your vision to life and exceed your expectations.

Versatility and Expertise: My diverse range of copywriting skills caters to all your brand's needs. I have the expertise to handle a variety of projects and deliver exceptional results. Whether you require fundraising assets, patient information, strategy support or assistance with a single project, I adapt and flexibly accommodate your requirements.

Seamless Integration: I understand the importance of seamless integration into your workflow. I can adapt to your preferred project management tools and communication channels, ensuring a smooth and efficient collaboration. You can focus on other aspects of your business with confidence.

Contact Me